元智大學人文社會學院英語學士學位學程
International Program in Humanities and Social Sciences for Bachelor (IPHSSB)

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The focus of the program is

"Public Relations & Strategic Communication".

 

此學程著重於「公共關係與策略溝通」。

 

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Public Relations and Strategic Communication

  As communication technologies continue to evolve through constant innovation and the proliferation of devices and platforms provides more accessibility to connect with each other, the ability to effectively communicate has become as critical as ever in the areas of business, economics, politics, and international relations. 

  The English program in the College of Humanities and Social Sciences at Yuan Ze University teaches the strategies and skills to create and deliver the right message to any target audience. Characterized as a “Public Relations and Strategic Communication” English program, students will develop effective communications skills and techniques with a keen sense of language.

  The program integrates the strengths of the following four different disciplines: Social & Policy Sciences, Chinese Linguistics & Literature, Applied Linguistics & Foreign Languages, and Art & Design. Students will learn effective and efficient communication skills, as well as persuasion and negotiation techniques in both written and spoken formats particularly in English. Courses are also available to allow students to enhance their cultural adaptability and artistic abilities.
  After completing the English program, graduates will be prepared to lead a focused approach to addressing organizational opportunities through effective communication across a variety of channels and techniques to reach their specific audience.


公共關係與策略溝通

  多元化平台的發展與創新,無可避免的讓人與人、人與組織間的連結更為緊密與即時,在軟實力更加受到重視的現今,優異的溝通與表達,實為想要在商業,經濟,政治和國際關係等領域中成功的必備關鍵能力。
  元智大學人文社會學院整合全院資源與優勢開設的英專班,旨在培養學生針對不同對象,規劃溝通策略,並設計、創造、與傳遞正確及有用訊息。透過“公共關係和策略溝通”英語學程,學生將獲取敏銳的語感、有效的溝通策略與技巧。
  此學程以有效的語言運用為中心,並融合社會暨政策科學、中國語文、應用外語和藝術與設計四大領域之重要概念進行課程設計,使學生於英語環境中,學習高效能的溝通、說服、和談判技巧,提升其文化適應力與創作能力。
  本英語學程之畢業生將能夠運用多樣化的管道與技巧,將訊息以聚焦的方式成功傳遞給特定對象,透過有效溝通以協助組織掌握機會,對抗威脅。

公共關係Public Relations)簡稱公關,是指各種組織為改善與社會公眾的關係、促進公眾對其認識,以樹立良好形象、取得公眾的理解及支持。在行銷學體系中,公關關係是企業機構建立公眾信任度的工具,由於職場的分工越來越細,公關人員的重要性愈顯增加。人文社會學院英語專班整合本院各系教學資源,有助培養不同領域的公關人才,教學特色列舉如下

一、多元語文研習課程,包括中、英、日文等,培養學生國際視野及論述溝通能力。


二、藝術策展課程,講授藝術策展相關理論與實務等,培養學生規劃執行大型商業或藝文類活動的能力,結合企業實際需求。


三、美學及人文課程,包括藝術鑑賞、文學導讀等,經由系統化研習,培養學生人文素養,精實從事溝通、行銷工作所需的文化內涵。