Public Relations and Strategic Communication
As communication technologies continue to evolve through constant innovation and the proliferation of devices and platforms provides more accessibility to connect with each other, the ability to effectively communicate has become as critical as ever in the areas of business, economics, politics, and international relations.
The English program in the College of Humanities and Social Sciences at Yuan Ze University teaches the strategies and skills to create and deliver the right message to any target audience. Characterized as a “Public Relations and Strategic Communication” English program, students will develop effective communications skills and techniques with a keen sense of language.
The program integrates the strengths of the following four different disciplines: Social & Policy Sciences, Chinese Linguistics & Literature, Applied Linguistics & Foreign Languages, and Art & Design. Students will learn effective and efficient communication skills, as well as persuasion and negotiation techniques in both written and spoken formats particularly in English. Courses are also available to allow students to enhance their cultural adaptability and artistic abilities.
After completing the English program, graduates will be prepared to lead a focused approach to addressing organizational opportunities through effective communication across a variety of channels and techniques to reach their specific audience.