元智大學人文社會學院英語學士學位學程
International Program in Humanities and Social Sciences for Bachelor (IPHSSB)

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Public Relations and Strategic Communication

  As communication technologies continue to evolve through constant innovation and the proliferation of devices and platforms provides more accessibility to connect with each other, the ability to effectively communicate has become as critical as ever in the areas of business, economics, politics, and international relations. 

  The English program in the College of Humanities and Social Sciences at Yuan Ze University teaches the strategies and skills to create and deliver the right message to any target audience. Characterized as a “Public Relations and Strategic Communication” English program, students will develop effective communications skills and techniques with a keen sense of language.

  The program integrates the strengths of the following four different disciplines: Social & Policy Sciences, Chinese Linguistics & Literature, Applied Linguistics & Foreign Languages, and Art & Design. Students will learn effective and efficient communication skills, as well as persuasion and negotiation techniques in both written and spoken formats particularly in English. Courses are also available to allow students to enhance their cultural adaptability and artistic abilities.
  After completing the English program, graduates will be prepared to lead a focused approach to addressing organizational opportunities through effective communication across a variety of channels and techniques to reach their specific audience.


公共關係與策略溝通

  多元化平台的發展與創新,無可避免的讓人與人、人與組織間的連結更為緊密與即時,在軟實力更加受到重視的現今,優異的溝通與表達,實為想要在商業,經濟,政治和國際關係等領域中成功的必備關鍵能力。
  元智大學人文社會學院整合全院資源與優勢開設的英專班,旨在培養學生針對不同對象,規劃溝通策略,並設計、創造、與傳遞正確及有用訊息。透過“公共關係和策略溝通”英語學程,學生將獲取敏銳的語感、有效的溝通策略與技巧。
  此學程以有效的語言運用為中心,並融合社會暨政策科學、中國語文、應用外語和藝術與設計四大領域之重要概念進行課程設計,使學生於英語環境中,學習高效能的溝通、說服、和談判技巧,提升其文化適應力與創作能力。
  本英語學程之畢業生將能夠運用多樣化的管道與技巧,將訊息以聚焦的方式成功傳遞給特定對象,透過有效溝通以協助組織掌握機會,對抗威脅。